Industry News

Alupro launches 'MetalMatters' programme in Cumberland to recycle aluminium solutions

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Update time : 2023-11-08 15:44:51
In a quest to initiate green practices, residential zones around the Cumberland Council will be encouraged to recycle their metal packaging solutions like food and drink cans, aluminium aerosols and metal screw caps, alongside aluminium wrapping foil and foil trays. This sustainable drive will be conducted by the Aluminium Packaging Recycling Organisation (Alupro) under their 'MetalMatters' programme.
It is imperative that households in the Cumbria region recycle their metal packaging, including food and drinks cans, aluminium wrapping foil and foil trays, empty aerosols, and metal screw tops, in order to improve kerbside recycling rates.

To achieve this goal, the Aluminium Packaging Recycling Organisation (Alupro) has launched the 'MetalMatters' programme, which will employ targeted social media messaging and bus advertising to communicate the significant advantages of metal packaging recycling.

Cumberland Council's executive member for sustainable, resilient and connected places, Councillor Denise Rollo, remarked: "Our goal is to drive recycling rates up and reduce waste by identifying environmentally responsible ways to meet the needs of our local communities. MetalMatters will allow us to engage with residents across our Cumberland area, encouraging them to think about their recycling habits and how best to dispose of their metal packaging."

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