This proprietary breakthrough redefines what digital Printing can achieve. Packed in sustainable and recyclable aluminium cans, this game-changing innovation is designed to withstand the toughest conditions without compromising visual brilliance, BulletProof offers unmatched durability, expanded creative freedom for brand designers, and rock-solid integrity for labels and logos - sip after sip.
“Digitally printed aluminium cans present an incredible opportunity for sustainable packaging across almost every beverage category, from water to spirits,” Mr Kelly explained. “Aluminium is infinitely recyclable without losing quality or integrity, and this innovation combines premium finishes with an eco-friendly approach.”
A game-changing technology
Until now, East Coast has held back from offering digital matte finishes due to their vulnerability, easy-to-scratch capabilities, and quickness to compromise brand presence. But BulletProof changes the game. With a revolutionary direct-to-can process, East Coast delivers true matte and spot gloss finishes alongside tactile textures and rich CMYK tones without sacrificing durability or recyclability.
