“With the outbreak of the pandemic more people are eating at home than ever before and they are eating together as a family because of work-from-home. We have seen a huge demand spike not just for high end casseroles but also for kitchenware. Keeping that in mind, we have come up with two ranges – a vanilla me-too range of stainless steel casseroles and a premium range priced from ₹845 to ₹1,595 in sizes from 2 litre up to 7 litre,” TT Jagannathan, Chairman, TTK Group told BusinessLine.
Consumer research points to the fact that Indians are saying no to plastic products and prefer stainless steel kitchenware. Since we already have strong design capabilities and understand stainless steel, we decided to get into the ₹1,000 crore dining table market and expect to sell 50,000 units in the upcoming festive season sales, added Jagannathan.
